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Advertising Overload

Submitted by Mitch Seigel on Tues, 12/29/2015

For many hard copy print publications, the last fifteen years have been rocky times, leading many to close their doors, or drastically cut staff to stay in business. For those staying in business, online options for advertisers has been a saving grace, until recently.

Advertising overload has led to many online site advertising being blocked by devices, not allowing the publications (or other online advertising outlets) to bring revenue to the bottom line. In some instances we can say that creating a monster has created unwanted messaging and content.

Where are the options going for these publications? Content is always king, and now it is for sale. If you can insert your company’s advertising messages inside content, you will be read, and the publications will see revenue. A win –win for both parties. Eventually I feel adjustments will be made when we reach advertising overload in content. For the moment, everything seems to be working.

No matter how many outlets consumers have for advertising, consumers cannot consume more than in previous years. We each only have so much capacity for messaging and then it becomes a tune out factor. Marketers need to be cognizant of this fact. We can’t just keep pouring it on to the consumer. As ad blocking becomes more prevalent, we need to come up with more and more alternate ways to get messaging through to the target market.

What are your challenges when it comes to determining your advertising choices? I look forward to hearing your comments. Until next time…