Buying Media Becomes Tougher Every Day!

Still to this day, yellow pages still exists. Newspaper has not disappeared. At the same time so many new media continue to surface. The market has grown as well, as America continues to age gracefully. Regarding consumers, more people and more places to spend your time. As it relates to media, the marketing pie is splintered further.

As mentioned in previous blogs, it is then essential, and more important than ever to spend your time wisely in analyzing where you spend your budget. It needs to be executed where there is limited waste and seriously tested before you agree to an engagement. Consult with marketing professionals to help you make the wisest decisions when buying media.

Also, don’t put all your eggs in one basket. Just because social media is today’s go-to medium, it doesn’t mean that a combined effort with radio or television wouldn’t be the right mix to get you the results you are trying to achieve. Talk with other businesses in your industry and determine what the best path is that they have taken to get results.

One thing I can tell you is that it will only get tougher to make the right media buying decisions before it gets any easier! That being said, it is a must for any business to survive. So don’t fret and shy away from it, work harder and smarter and you can still receive the rewards you deserve in the end.

What are your challenges when it comes to consultative sales? I look forward to hearing your comments. Until next time...