Event Marketing; Is it Worthy?

Keys to making sure that it is worthy of your company’s time and effort are; • Uniqueness of the event; has it been done before? • If it was done before, was it successful in developing revenue for the company? • Is the event something that will be interesting to your prospective customers? • Will the cost of the event be too much to re-coup return on your investment? • Are you looking for immediate, mid-range or long-term results, or possibly a combination of each?

All of these questions being answered ahead of time, will save everyone a lot of time and effort, and give you a much greater chance of success.

Develop a team to do the research. Develop a timeline toward the intended target date of the event. Determine if it is worthy of the effort. Using events to market a product or service is a fantastic way to develop, stretch or increase advertising exposure. It is also a way to exhaust budget without results if due diligence is not performed.

If you've attended an event or been aware of other company’s using events to market themselves, set up a meeting with the organizer of these events and talk with them about the steps that were necessary for it to be a success. You may find out that certain events are easier than others to develop, while some events that you considered from the outside to be a success, turned out to be a financial nightmare. It is always better to be safe than sorry.

What are your challenges when it comes to event marketing? I look forward to hearing your comments. Until next time…