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Keeping the Faith
Depending on what you sell, whether it is at retail or selling business to business in the field, the ramp up for a sale may drastically differ. For example, it may take years for a jet to be sold, while selling groceries happens daily, and everything else is somewhere in between on the continuum.
In any case, the necessity for believing in the product or service you represent must stay as steady as possibly; you must keep the faith. Of course this is easier said than done, with some days and weeks tougher than others. So it is a constant battle with angels and demons, fighting to gain your attention while you go through the sales process.
Keeping them at bay can be accomplished in many ways; associating with other positive people, reading books about the sales process, listening to tapes from experts in the field, and sometimes, it is just plain knowing that it takes a long ramp up to get to your goals.
This is where I say that what you accomplish with the means always leads toward the results you get at the end. I say this from years of experiencing the process, with products that sometimes are a quick sale, and others that take awhile to get approval from the prospects.
If the products or services in your industry were not selling at all in the current market, then your industry would be upside down, and all businesses would fail. Since that’s probably not the case, the positive alternative is to strongly believe in what you sell, and keep the faith that success will occur, if not now, eventually!
What are your challenges when it comes to keeping the faith? I look forward to hearing your comments. Until next time...