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Sales Promotion is Bigger than Ever

Submitted by Mitch Seigel on Tues, 1/14/2014

With the advent of so many new media in the past decade, it has become increasingly more difficult to break through the clutter when marketing to any of the multitude of generations. Sales promotions are a tremendous way to make your marketing just a little easier.

Content is king and if the content is about your product or service, your target market is paying close attention. In addition, they are not just taking in the information; they are feeding their own thoughts in to the mix as well.

Sales promotions can be national, regional or locally based. They can reach a broad market or they can be vertically targeted based on your needs. They can be presented through various platforms including traditional media, new media, online, offline, at events or a combination of many of the above.

While a promotion traditionally is a quick in and out activity, they can be repeated for increased results. They can also be set up as a cross promotion by several companies all trying to reach the same target market.

If you have the man power it can be well worth the effort to do it yourself. On the other hand, there are professional promotional agencies that can make life easier and can take care of everything in the promotion, from soup to nuts.

What are your challenges when it comes to developing sales promotions? I look forward to hearing your comments. Until next time…