.

The Ultimate Event Marketing Opportunity

Submitted by Mitch Seigel on Tues, 2/03/2015

Of course this event is also the biggest sports marketing opportunity as well! Half of the United States was tuned in to watch, and since it went down to the final play of the game, the audience was at its peak until the end.

The difference of this type of marketing and marketing y can do throughout the year, is that this only happens once a year. The biggest TV audience of the year, yet you only have three hours to reach it. Some of the sponsors only sponsor the game because that’s all they can afford, while most of the sponsors are regular sponsors throughout the year as well, using this game to launch new products and/or new campaigns.

I’ve watched every super bowl since its inception. The first few were far from the events and spectacles they are today. In fact, it wasn’t known as the super bowl right out of the gate. The National Football League was playing the American Football League for the championship of pro football. Eventually the two leagues merged to form one league and two conferences, and the rest as they say, is history.

Slowly salaries started escalating, and the league started getting higher dollars for the rights to cover the games. Once that happened, the networks could charge premium rates for every 30 second commercial run in the game, with fairly good rates in pre and post game reports as well.

Most businesses can’t afford to shell out the big dollars needed to advertise in the game itself. Despite that, the same principle is used for this event experience or any other your company decides to sponsor. For each business, there is an ultimate event experience at the level they can afford. It may not be super to the world, but it is certainly super to them!

What are your challenges when it comes to event marketing? I look forward to hearing your comments. Until next time…