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Resources
The Mitch Seigel Blog
Being a True Consultant to Your Clients
Submitted by Mitch Seigel on Wed, 6/04/2013
The goal for most professional salespeople is be a true consultant to their clients. How long does it take to be a consultant? Well, the old axiom, it depends…
The goal for most professional salespeople is be a true consultant to their clients. How long does it take to be a consultant? Well, the old axiom, it depends…
Media Buying for ROI
Submitted by Mitch Seigel on Wed, 5/29/2013
Media buying on behalf of your business can be a challenging task, to say the least. While you should definitely know all the options available to you, depending on the size of the business and the scope of what you are trying to accomplish, you may not be able to do everything!
Media buying on behalf of your business can be a challenging task, to say the least. While you should definitely know all the options available to you, depending on the size of the business and the scope of what you are trying to accomplish, you may not be able to do everything!
Filling the Pipeline
Submitted by Mitch Seigel on Tue, 5/21/2013
I took a couple of weeks off from writing to take a vacation, only to come back to fires I need to put out. One of the fires is a client who, after just six weeks, is saying he wants to disengage from our relationship. Times never change, only circumstances, and there is something that can be done to make sure the fires are kept to a minimum.
I took a couple of weeks off from writing to take a vacation, only to come back to fires I need to put out. One of the fires is a client who, after just six weeks, is saying he wants to disengage from our relationship. Times never change, only circumstances, and there is something that can be done to make sure the fires are kept to a minimum.
The Marketing Plan-Is it Done Yet?
Submitted by Mitch Seigel on Tue, 4/30/2013
It doesn’t amaze me any longer that when asked if they have a marketing plan, more than half of the businesses I work with do not have a formal plan. I thought it was part of doing business, but I guess not.
It doesn’t amaze me any longer that when asked if they have a marketing plan, more than half of the businesses I work with do not have a formal plan. I thought it was part of doing business, but I guess not.
Prospecting – Where’s the gold?
Submitted by Mitch Seigel on Tue, 4/24/2013
If I had all the answers to this question I most likely would not be writing this blog! That being said, let’s go with the averages and a lot of common sense.
Event marketing
Submitted by Mitch Seigel on Tue, 4/16/2013
The market has become so saturated with events that it is vitally important that you absolutely make sure the event you are considering to use to market your business will stand out in the crowd. That being said, marketing your business through an event can be very rewarding and extremely profitable.
The market has become so saturated with events that it is vitally important that you absolutely make sure the event you are considering to use to market your business will stand out in the crowd. That being said, marketing your business through an event can be very rewarding and extremely profitable.
Needs Assessment
Submitted by Mitch Seigel on Tue, 4/09/2013
It seems like such a waste of time to stop selling and actually listen to your customer to find out their needs. I mean if you avoid doing needs assessments, you could undoubtedly be in front of two to three times as many prospects, which will result in many more opportunities to close a sale.
Today’s Transparent Market
Submitted by Mitch Seigel on Wed, 4/02/2013
When Mark Zuckerberg and his partners created Facebook opened the floodgates of transparency and the market will never be the same. Life will never be the same, but that’s a whole different story!
When Mark Zuckerberg and his partners created Facebook opened the floodgates of transparency and the market will never be the same. Life will never be the same, but that’s a whole different story!
Are you Listening?
Submitted by Mitch Seigel on Wed, 3/27/2013
Most businesses will tell you that the one breakdown in communications between them and their reps is that the rep does not listen to what they are saying. That sounds simple, and it is so true. If you take some time to work on it, it can be fixed.
Most businesses will tell you that the one breakdown in communications between them and their reps is that the rep does not listen to what they are saying. That sounds simple, and it is so true. If you take some time to work on it, it can be fixed.
Advertising for the Heck of it
Submitted by Mitch Seigel on Tue, 3/19/2013
This week one of my prospects poised the question to me, “Why advertise, everyone knows my store and what I sell?” Where have I heard that before? Literally about a thousand times, during the past 35 years in the business.
This week one of my prospects poised the question to me, “Why advertise, everyone knows my store and what I sell?” Where have I heard that before? Literally about a thousand times, during the past 35 years in the business.