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Resources
The Mitch Seigel Blog
Consultative Selling; The Path to Long-Lasting Relationships
Submitted by Mitch Seigel on Tues, 8/14/2012
This week I met an owner of an ad agency for the first time. She re-confirmed my belief in the sales process by letting me know why she gave me an appointment. It wasn’t because my products or services are better than the next salesperson’s. It was because I offered to help her business grow.
This week I met an owner of an ad agency for the first time. She re-confirmed my belief in the sales process by letting me know why she gave me an appointment. It wasn’t because my products or services are better than the next salesperson’s. It was because I offered to help her business grow.
Public Relations-Keeping your brand positive
Submitted by Mitch Seigel on Tues, 8/07/2012
Seven or eight years ago I was at the Happiest Place on Earth, enjoying the attractions like everyone else. We were there just after Labor Day so the attendance was lighter with school back in session and the summer tourists gone for the year. That meant hopping on rides one after another and repeating rides multiple times.
Seven or eight years ago I was at the Happiest Place on Earth, enjoying the attractions like everyone else. We were there just after Labor Day so the attendance was lighter with school back in session and the summer tourists gone for the year. That meant hopping on rides one after another and repeating rides multiple times.
Is Your Time Managed?
Submitted by Mitch Seigel on Tues, 7/31/2012
Do you know what you are doing first today, and then after that, and after that?
Do you know what you are doing first today, and then after that, and after that?
Sports Marketing Worldwide
Submitted by Mitch Seigel on Tues, 7/24/2012
As the Olympic flame is about to be lit and athletes from around the world descend on London, it is a good time to reflect on the growth of sports marketing’s strength as a marketing environment to reach your target customer.
As the Olympic flame is about to be lit and athletes from around the world descend on London, it is a good time to reflect on the growth of sports marketing’s strength as a marketing environment to reach your target customer.
Persistence; Never Give Up!
Submitted by Mitch Seigel on Tues, 7/17/2012
Every time a person with an inspirational success story discusses the trials and tribulations of reaching the level of success they have achieved, somewhere in the message there is the mention of persistence. Try, try and try again!
Every time a person with an inspirational success story discusses the trials and tribulations of reaching the level of success they have achieved, somewhere in the message there is the mention of persistence. Try, try and try again!
Event Marketing – Make the Most of it!
Submitted by Mitch Seigel on Tues, 7/10/2012
As I come up on my August 1st anniversary in the business, it reminds me of the very first client event I attended, actually a few days before I started in my first position out of college.
As I come up on my August 1st anniversary in the business, it reminds me of the very first client event I attended, actually a few days before I started in my first position out of college.
Networking – Part of the Process
Submitted by Mitch Seigel on Tues, 7/3/2012
So you have another chamber of commerce mixer tonight, and two coffee meetings tomorrow. Is this part of what you do as a salesperson or are you hating the fact that you are wasting time meeting with other business people?
So you have another chamber of commerce mixer tonight, and two coffee meetings tomorrow. Is this part of what you do as a salesperson or are you hating the fact that you are wasting time meeting with other business people?
Strategic Planning to Reach Your Goals
Submitted by Mitch Seigel on Tues, 6/26/2012
How often have you heard the saying, “If you fail to plan, plan to fail?” Probably so often it falls on deft ears. Over the past four years I have called on literally hundreds of businesses as potential prospects for my consulting practice. Unfortunately for many of these businesses, I’m calling on them too late in the game.
How often have you heard the saying, “If you fail to plan, plan to fail?” Probably so often it falls on deft ears. Over the past four years I have called on literally hundreds of businesses as potential prospects for my consulting practice. Unfortunately for many of these businesses, I’m calling on them too late in the game.
Follow Up, Follow up, Follow up
Submitted by Mitch Seigel on Tues, 6/20/2012
The sales process is not complete until you make the sale, and depending on the product or service you are selling, it may include going through the process multiple times until that happens. It is critical in the process that you know when and how often to follow up with your prospective client.
The sales process is not complete until you make the sale, and depending on the product or service you are selling, it may include going through the process multiple times until that happens. It is critical in the process that you know when and how often to follow up with your prospective client.
The Most Common Media Buying Question
Submitted by Mitch Seigel on Tues, 6/12/2012
Today’s media landscape changes faster than I change my socks. The most common media buying question is, “Which media is the best media for my advertising dollar?”
Today’s media landscape changes faster than I change my socks. The most common media buying question is, “Which media is the best media for my advertising dollar?”