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The Mitch Seigel Blog

When to Begin the Sales Close

Submitted by Mitch Seigel on Wed, 11/08/2011

Mitch Seigel
The minute you open your mouth! Let me repeat, the minute you open your mouth with a prospect is when the sales close begins...

What’s Your Cause?

Submitted by Mitch Seigel on Wed, 11/02/2011

Mitch Seigel
During the month of October you may or may not have seen several professional athletes wearing pink sweat bands, gloves, shoes, etc. This was not by accident. Just like the President turning the White House Pink, the athletes have been in support of Cancer Awareness Month. The various professional sports leagues and payers made a choice of causes and have stuck to it for the last several years. What better way to draw attention, than by wearing pink on parts of uniforms in front of millions on television.

Persistence Always Wins

Submitted by Mitch Seigel on Thur, 10/27/2011.

Years ago I was given a quote by Calvin Coolidge which identified persistence as the answer to all problems when it came to sales. As a novice salesperson I respected my mentor and accepted this to be true, without really knowing. Well now that I’ve developed years of experiences, I can honestly say that persistence always wins....

Stretching Your Budget Through Promotion

Submitted by Mitch Seigel on Thur, 10/20/2011

Most marketing budgets are set and a schedule or campaign of ads is just that-acquiring reach and frequency over a certain time frame. However, if you want to stretch your budget or are running your business or campaign on a shoestring, adding promotion to your schedule can do just that.

Your First Impression

Submitted by Mitch Seigel on Fri, 10/14/2011

One of the activities I’ve really enjoyed doing over the past two years is working with 10th graders in the classroom, teaching them about various aspects of business. One of the key areas we focus on with them is how to dress for success.

Social Media Integration

Submitted by Mitch Seigel on Sun, 10/02/2011

If you haven’t noticed, social media is defining how we do everything. Product development, media information delivery, connectivity with personal or professional contacts, political platforms; they all are now driven by social media.

Your Written Presentation Should Mirror Your Client

Submitted by Mitch Seigel on Wed, 09/28/2011

If you’ve done all the steps of the sales process leading up to developing a written presentation for your customer, the actual act of writing it should be very simple. The information you gathered through assessing your client’s needs should directly be reflected in your proposal, as well as how your products and/or services can be used to overcome their current and future challenges.

A Transparent World

Submitted by Mitch Seigel on Wed, 09/07/2011

Mitch Seigel Public Relations efforts or advertising used to be the way you found out about something happening, whether it was newsworthy or not. When’s the last time someone told you some news and you didn’t know it already?...

Prospecting for Gold

Submitted by Mitch Seigel on Tue, 08/30/2011

Mitch Seigel
Over one hundred and sixty years ago the rush for gold was the central focal point for many Americans, especially here in California. The resources were so abundant that you could almost grab a pan and line up along a river near the mines, and become wealthy with the nuggets that escaped the miners.

You Deserve a Promotion

Submitted by Mitch Seigel on Wed, 08/16/2011

Mitch Seigel When you have radio advertising intertwined throughout your career, as I do, being promotionally creative is as important as knowing how to walk. That being said, it is easier said than done.