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Resources
The Mitch Seigel Blog
Nine Ingredients to a Successful Sales Strategy
Submitted by Mitch Seigel on Tue, 3/29/2011
Strategy differs from company to company. When comparing the strategy from one to the next it comes to nine important key areas of focus;
1. Have a well defined target customer. If you know who will buy, then you can devote your energy toward this person or persons. Product or service development will be based on this...
Your Company Identity and Brand
Submitted by Mitch Seigel on Mon, 3/21/2011
The development of your company’s identity and brand is critical toward its success. And today, it is even more critical that once the brand is developed, it is represented consistently across all media outlets. The larger your company grows, or the more integrated it becomes, makes this task a more difficult challenge, yet a fantastic opportunity. Each consumer is touched by information from many...
Sales Department Audit
Submitted by Mitch Seigel on Tue, 3/15/2011
It is so easy for a company to rely on history when maintaining a sales/business development staff, rather than going through the steps of conducting an audit to determine its current and future viability. Who is contributing and who isn’t? What is the cost of sales? Can it be reduced by adding more staff members or possibly by staff reduction? These are all important questions that should be answered regularly...
Is Social Media Part of Your Media Buying Experience?
Submitted by Mitch Seigel on Tue, 03/08/2010
On January 14th a sleeping giant was awoken. The fall of the Tunisian President stirred the pot in Egypt. A group of Facebook friends, specifically who had dedicated a site to the 2010 fatally beaten Egyptian businessman Khalid Said, 470,000 strong, decided that it was time to act. Messages went back and forth among friends, and eleven days later on January 25th the revolution began. In just eighteen days the major...
Networking for Survival Seminars - Networking through Linkedin
Submitted by Mitch Seigel on Tue, 03/01/2010
When I started my Linkedin account just over three years ago there were less than 15 million people using the service. There are now over 90 million users, with almost half, 44 million, in the United States. Whether you are looking for people in your past, building networks for the future, looking for new employment, or to hire the right person, Linkedin makes it easier, faster, and more efficient to get what you want. Just a couple...
Sales Techniques - Oral Presentations
Submitted by Mitch Seigel on Tue, 02/22/2010
Presenting on a wing and a prayer? That’s what happens when you do not take the proper time to practice what you will be saying, and how you will be saying it in a presentation. Oral presentations are less inhibiting to some people. Nothing though will replace the presentation that has been practiced over and over and over again. The stronger you are in your conviction of the subject matter, the more credibility you have with your...
Branding is the Foundation to Your Success
Submitted by Mitch Seigel on Tue, 2/15/2011.
Whether it is your company brand or your personal brand, the weight of your identity is integral to your success. Do you know your target market? Is your identity and brand clear to your target market? Developing the brand is not an overnight sensation. It needs to be worked on continuously, and with passion. The brand is not just accomplished through marketing and advertising. It comes by living up to the values and purpose you project. This can...
Ad Design/Development - A Super Sunday
Submitted by Mitch Seigel on Tue, 2/08/2011
The Super Bowl has come and gone, but not the conversations about the commercials. What were your favorites? Bud Light, Volkswagen, Doritos, Go Daddy?
The Super Bowl has come and gone, but not the conversations about the commercials. What were your favorites? Bud Light, Volkswagen, Doritos, Go Daddy?
They were all there. Do you remember them? That is probably the most critical question anyone can ask. If people cannot remember them, than a lot of time and money has been wasted. Most likely, serious testing has been done pre-super bowl, to ensure a higher chance of success...
Sales Techniques to Remember - Follow Up
Submitted by Mitch Seigel on Thur, 2/03/2011.
It’s often said that sales is not rocket science or brain surgery, which of course it isn’t either one. Yet, it is a process, which if maintained regularly, produces superior results. The last part of the process is follow up. This can come after each step toward the sale, and it can come after the sale, and it can come after the sale is made. In either case, the time you take to follow up can be a direct correlation of whether or not you get...
It’s often said that sales is not rocket science or brain surgery, which of course it isn’t either one. Yet, it is a process, which if maintained regularly, produces superior results. The last part of the process is follow up. This can come after each step toward the sale, and it can come after the sale, and it can come after the sale is made. In either case, the time you take to follow up can be a direct correlation of whether or not you get...
The Right Time for a Sales Department Audit
Submitted by Mitch Seigel on Wed, 1/26/2011
People are always asking me, “when is the best time to audit the sales department?” My tried and true answer is that there is no best time. It should be something that is performed on a regular basis to make sure the department is functioning as planned, and providing the desired sales results for the company. There are several elements to a good audit, and if it is left undone over long periods of time, it is that much more...
People are always asking me, “when is the best time to audit the sales department?” My tried and true answer is that there is no best time. It should be something that is performed on a regular basis to make sure the department is functioning as planned, and providing the desired sales results for the company. There are several elements to a good audit, and if it is left undone over long periods of time, it is that much more...