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Resources
The Mitch Seigel Blog
Nine Steps to Building a Telemarketing Plan
Submitted by Mitch Seigel on Tues, 8/16/2011
In the age of social media, email blasts and mobile messaging, the question of whether or not to market your business through the traditional means of telemarketing is still in vogue. My feeling is that it is, in combination with the newer options. Here are some steps to take to give your telemarketing campaign a better chance of success.
In the age of social media, email blasts and mobile messaging, the question of whether or not to market your business through the traditional means of telemarketing is still in vogue. My feeling is that it is, in combination with the newer options. Here are some steps to take to give your telemarketing campaign a better chance of success.
Solutions to Building a Solid Marketing Plan
Submitted by Mitch Seigel on Tue, 08/09/2011
In a much simpler time; before social media, the internet, mobile messaging, sports marketing, cause marketing and cable television, developing a strong company marketing plan was a much easier thing to do! Or was it?
Nine Steps to Building a Written Sales Presentation
Submitted by Mitch Seigel on Tue, 08/02/2011
A written presentation should always be preceded by a needs assessment of your target prospective client. The written presentation should have a direct reflection on that needs assessment.
Nine Words of Wisdom about Media Buying
Submitted by Mitch Seigel on Tue, 7/26/2011
Media buying is definitely not brain surgery or rocket science. At the same time, it is critically important to do your homework before spending unwisely and losing money. Although there are no guarantees, here are a few of my favorite suggestions on improving the chances of successful media buying.
Nine Steps to Having Great Time Management Skills
Submitted by Mitch Seigel on Tue, 07/19/2011
Time management seems to be one of the most difficult parts of the sales process to tackle for most salespeople. The over achievers know that it is also the most important part of the process and how you are able to grasp the concept, in most cases, leads directly to either being a failure or a success.
Branded for Life; the Good, the Bad and the Ugly
Submitted by Mitch Seigel on Wed, 7/13/2011
On Sunday, Casey Anthony, acquitted of murdering her two year old daughter, walks free out of jail, only as a convicted liar. Based on time served and good behavior, she was held for ten days, on four charges of giving false statements to police, during the three year investigation. The operative word here is ‘only.’ While a jury of her peers have found her not guilty, when she walks out of jail this weekend, will she have a brand identity beyond the false statements?...
What are you hearing?
Submitted by Mitch Seigel on Tue, 7/6/2011
As I’ve reminded many people before, we have two eyes and two ears and only one mouth. We should be taking in information and listening to others about 80% of the time.
As I’ve reminded many people before, we have two eyes and two ears and only one mouth. We should be taking in information and listening to others about 80% of the time.
You’ll Hit a Home Run with Sports Marketing
Submitted by Mitch Seigel on Wed, 06/28/2011
So when was the last time you were at a professional sporting event? If it’s been awhile you will be in for a shock when you arrive. No less than forty various exposures for companies are in your sightlines at any one stadium, and sometimes a lot more.
Negotiation should lead to win-win
Submitted by Mitch Seigel on Wed, 06/22/2011
Many people do not like to negotiate because it leads to confrontation. That is understandable for certain circumstances. In most cases, however, negotiation should lead to all parties involved being satisfied with the end results of the agreement. Everyone should feel like a winner.
Business Objectives Should Be at the Top of Your List!
Submitted by Mitch Seigel on Wed, 06/13/2011
When developing the approach your company goes to market, the core business objectives should be the first step you take as a business owner. If you have been in business for years and have not had objectives from year to year, there is no time like the present to get started.