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Resources
The Mitch Seigel Blog
Strategic Planning - Thinking Outside the Box
Submitted by Mitch Seigel on Mon, 11/08/2010
Years ago I attended a marketing seminar and was introduced to the concept of thinking outside the box. It was through a brain teaser exercise where I had to connect nine dots on a page. I was able to figure out the puzzle and more important, I have remembered how to do it for more than twenty five years since that seminar.
Years ago I attended a marketing seminar and was introduced to the concept of thinking outside the box. It was through a brain teaser exercise where I had to connect nine dots on a page. I was able to figure out the puzzle and more important, I have remembered how to do it for more than twenty five years since that seminar.
Sales Techniques to Remember – Filling the Pipeline; It’s the Healthy Thing to Do
Submitted by Mitch Seigel on Mon, 11/01/2010
I talk to salespeople, or business owners who need to sell, all the time. One sales technique which is difficult to maintain for many, is filling the pipeline. For novices or those not familiar with the term, the pipeline I’m referring to is the pipeline of business development. Many salespeople today don’t even put their prospects into a pipeline. They contact their prospect once, feel they are not interested, and the prospect never hears from the salesperson again. What a mistake and missed opportunity!
Sales Techniques to Remember - Social Styles and Personalities
Submitted by Mitch Seigel on Mon, 10/25/2010
With over three million people living in Orange County, California, did you know there are about one million of those people who are more expressive than the rest? And did you know there are another one million or so who appreciate the serene picturesque ocean and mountains in the area, more than others? Good things to know when building relationships...
Media Buying is Easier Said than Done
Submitted by Mitch Seigel on Mon, 10/18/2010
Faster than you can say the internet, todays available media have increased their complexity exponentially, splitting the marketing pie into a multitude of pieces. The good news is that you can target much more effectively. The bad news is you need to make sure you have done your homework so money is not wasted. Traditional media, which in many cases has now blended into new media...
Faster than you can say the internet, todays available media have increased their complexity exponentially, splitting the marketing pie into a multitude of pieces. The good news is that you can target much more effectively. The bad news is you need to make sure you have done your homework so money is not wasted. Traditional media, which in many cases has now blended into new media...
A Public Relations Missed Opportunity
Submitted by Mitch Seigel on Mon, 10/11/2010
Five hundred and eighteen years ago, on October 12, 1492, Christopher Columbus discovered the Americas. As we all celebrate this remarkable achievement in the history of the world, I wonder how the word got out. While the first words may have been ‘Land Ho’ to those aboard the three small ships heading toward America, how long did it take for the rest of the world to know? If there ever was a story for a public relations firm...
Five hundred and eighteen years ago, on October 12, 1492, Christopher Columbus discovered the Americas. As we all celebrate this remarkable achievement in the history of the world, I wonder how the word got out. While the first words may have been ‘Land Ho’ to those aboard the three small ships heading toward America, how long did it take for the rest of the world to know? If there ever was a story for a public relations firm...
“Are you Listening?”
Submitted by Mitch Seigel on Sun, 10/3/2010
As a salesperson, years ago I was told that I have two ears and one mouth, so listening should be done about 67% of the time. After taking to heart this word of advice from one of my former sales supervisor’s, I came to realize over time that he was actually wrong. We not only have two ears and one mouth, we also have two eyes. I really believe that we should be listening 80% of the time. The ironic thing...
As a salesperson, years ago I was told that I have two ears and one mouth, so listening should be done about 67% of the time. After taking to heart this word of advice from one of my former sales supervisor’s, I came to realize over time that he was actually wrong. We not only have two ears and one mouth, we also have two eyes. I really believe that we should be listening 80% of the time. The ironic thing...
“Beyond the Vision”
Submitted by Mitch Seigel on Sun, 09/26/2010
Welcome to my first blog, ever! For over thirty-two years I have been working with businesses on developing their marketing and sales strategies. Yet it never ceases to amaze me how many businesses have a great vision, and feel that the vision alone will carry the business to success. While on occasion this may be the case, generally it is not. Small businesses in particular have a difficult time devoting...
Welcome to my first blog, ever! For over thirty-two years I have been working with businesses on developing their marketing and sales strategies. Yet it never ceases to amaze me how many businesses have a great vision, and feel that the vision alone will carry the business to success. While on occasion this may be the case, generally it is not. Small businesses in particular have a difficult time devoting...