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Resources
The Mitch Seigel Blog
Ideas Drive Business
Submitted by Mitch Seigel on Tues, 4/07/2015
No matter what you sell or where you sell it, giving your clients ideas on how to approach the market is what drives their business. Now, how do you come up with the ideas?
No matter what you sell or where you sell it, giving your clients ideas on how to approach the market is what drives their business. Now, how do you come up with the ideas?
Advertising Choices Are Plentiful
Submitted by Mitch Seigel on Tues, 3/31/2015
The good news and the bad news. The good news is that there are many choices today where you can spend your advertising dollar. The bad news is that there are many choices today where you can spend your advertising dollar.
The good news and the bad news. The good news is that there are many choices today where you can spend your advertising dollar. The bad news is that there are many choices today where you can spend your advertising dollar.
Opening Before Closing
Submitted by Mitch Seigel on Tues, 3/24/2015
The first step in sales ABC’s is opening a new account. If you expect to be considered by a prospect they need to have you on their radar. Without that, the chance of closing is between a rock and a hard place.
The first step in sales ABC’s is opening a new account. If you expect to be considered by a prospect they need to have you on their radar. Without that, the chance of closing is between a rock and a hard place.
Strategic Planning
Submitted by Mitch Seigel on Tues, 3/17/2015
I just realized why I am so fascinated with this topic. It all started with my mother, yes mom made me do it! When I was a kid and I wanted to play with a toy, my mother made me put away the toy I had out of the closet, before bringing another one out. My personality was being formed and organization became my middle name!
I just realized why I am so fascinated with this topic. It all started with my mother, yes mom made me do it! When I was a kid and I wanted to play with a toy, my mother made me put away the toy I had out of the closet, before bringing another one out. My personality was being formed and organization became my middle name!
Time Management
Submitted by Mitch Seigel on Tues, 3/10/2015
As Daylight Savings Time kicks in today, I thought it would be a good day to write about time management. Last week someone said that we will have an extra hour of light today, and quickly I realized at the same time, we have an hour less of time! So unless you are involved in something that needs extra light, losing an hour of precious time can hurt if you are doing something that is time sensitive.
As Daylight Savings Time kicks in today, I thought it would be a good day to write about time management. Last week someone said that we will have an extra hour of light today, and quickly I realized at the same time, we have an hour less of time! So unless you are involved in something that needs extra light, losing an hour of precious time can hurt if you are doing something that is time sensitive.
Sales Promotions
Submitted by Mitch Seigel on Tues, 2/23/2015
Almost four decades ago I made the trek to Monticello, Utah to begin my career in marketing and advertising. I thought I was going to begin my career in broadcasting. Little did I know that the lessons I learned in the short fifteen months in Utah would shape me for the immediate and long term future.
Almost four decades ago I made the trek to Monticello, Utah to begin my career in marketing and advertising. I thought I was going to begin my career in broadcasting. Little did I know that the lessons I learned in the short fifteen months in Utah would shape me for the immediate and long term future.
Closing; Just Shut Up!
Submitted by Mitch Seigel on Tues, 2/24/2015
The biggest challenge a salesperson has in closing a sale is him/her self. Yes, getting in the way of hearing the client saying they would like to buy. As you know, the client doesn’t always say, "I want to buy," so hearing the subtleties in the closing process is key!
The biggest challenge a salesperson has in closing a sale is him/her self. Yes, getting in the way of hearing the client saying they would like to buy. As you know, the client doesn’t always say, "I want to buy," so hearing the subtleties in the closing process is key!
Media Buying
Submitted by Mitch Seigel on Wed, 2/18/2015
Once upon a time, media buying life was simple. There were three television networks, a handful of radio stations, a few major newspapers, yellow pages and direct mail. Believe it or not, that was it!
Once upon a time, media buying life was simple. There were three television networks, a handful of radio stations, a few major newspapers, yellow pages and direct mail. Believe it or not, that was it!
Who’s Listening to Whom?
Submitted by Mitch Seigel on Tues, 2/10/2015
Often times intentions are great when calling on an account for the first time. You are there to listen to them tell you about their needs, challenges, initiatives, etc. Then an amazing thing happens...your client asks you a question, and of course, you answer. It’s what you don’t do in the next few seconds that turns the entire meeting around, and now your client is listening to you, more than you are listening to him/her.
Often times intentions are great when calling on an account for the first time. You are there to listen to them tell you about their needs, challenges, initiatives, etc. Then an amazing thing happens...your client asks you a question, and of course, you answer. It’s what you don’t do in the next few seconds that turns the entire meeting around, and now your client is listening to you, more than you are listening to him/her.
The Ultimate Event Marketing Opportunity
Submitted by Mitch Seigel on Tues, 2/03/2015
Of course this event is also the biggest sports marketing opportunity as well! Half of the United States was tuned in to watch, and since it went down to the final play of the game, the audience was at its peak until the end.
Of course this event is also the biggest sports marketing opportunity as well! Half of the United States was tuned in to watch, and since it went down to the final play of the game, the audience was at its peak until the end.