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Resources
The Mitch Seigel Blog
Professional Sales Takes Thick Skin
Submitted by Mitch Seigel on Tues, 1/27/2015
As I begin my fifth year of blogging, I find it interesting that in the very same week I had a turn down by an account, who actually said that sometimes you have to give up on an account, and at the same time, I had another account who had fifteen phone calls and emails from me since October, who actually now wants to meet!
As I begin my fifth year of blogging, I find it interesting that in the very same week I had a turn down by an account, who actually said that sometimes you have to give up on an account, and at the same time, I had another account who had fifteen phone calls and emails from me since October, who actually now wants to meet!
Marketing Can Be a Bloody Mess-Literally!
Submitted by Mitch Seigel on Tues, 1/20/2015
As a big Oregon Duck fan I couldn’t wait to get to the Rose Bowl for what would be the first ever college football semi-final playoff game, in the newly aligned four-team college playoffs. We got to our seats ten minutes before kick-off. That was went the fun began.
As a big Oregon Duck fan I couldn’t wait to get to the Rose Bowl for what would be the first ever college football semi-final playoff game, in the newly aligned four-team college playoffs. We got to our seats ten minutes before kick-off. That was went the fun began.
Each Little Step is One Step Closer to the Sale; and They All Count!
Submitted by Mitch Seigel on Tues, 12/09/2014
The process by which a sale is made is one of several steps. Each one is as important as the next. Skipping steps can close the process down, so you should always try to stay on course.
The process by which a sale is made is one of several steps. Each one is as important as the next. Skipping steps can close the process down, so you should always try to stay on course.
Sports Marketing; It’s That Time of Year!
Submitted by Mitch Seigel on Tues, 12/02/2014
As the college and professional football seasons wind to a close, sports marketing becomes more prevalent than any other time of the year.
As the college and professional football seasons wind to a close, sports marketing becomes more prevalent than any other time of the year.
Networking to Heat Up Your Sales Prospects
Submitted by Mitch Seigel on Tues, 11/25/2014
When your sales manager asks who would like to make some cold calls today, my guess is that not a lot of the team line s up to be first. Most sales people literally hate making cold calls. The obstacles to success are beyond excruciating.
When your sales manager asks who would like to make some cold calls today, my guess is that not a lot of the team line s up to be first. Most sales people literally hate making cold calls. The obstacles to success are beyond excruciating.
What’s the Cause?
Submitted by Mitch Seigel on Tues, 11/18/2014
It is a beautiful thing that has naturally developed over the years through the eyes of marketing-marketing to support causes! Not only have common causes been supported through marketing, but many causes have actually been developed by marketers.
It is a beautiful thing that has naturally developed over the years through the eyes of marketing-marketing to support causes! Not only have common causes been supported through marketing, but many causes have actually been developed by marketers.
Prospecting
Submitted by Mitch Seigel on Tues, 11/11/2014
In the 1840’s California had a population boom like none other in previous centuries and probably not any since. Gold was discovered, and the rest, as they say is history. Prospecting for this high valued mineral became the name of the game. The population moved to where the mineral and wealth was available.
In the 1840’s California had a population boom like none other in previous centuries and probably not any since. Gold was discovered, and the rest, as they say is history. Prospecting for this high valued mineral became the name of the game. The population moved to where the mineral and wealth was available.
Marketing Partnerships
Submitted by Mitch Seigel on Tues, 11/04/2014
As companies either keep status quo or reduce marketing budgets, it becomes imperative for a marketing team to integrate marketing partnerships into the everyday life of the department.
As companies either keep status quo or reduce marketing budgets, it becomes imperative for a marketing team to integrate marketing partnerships into the everyday life of the department.
Written Presentations; Don’t Do Them Anymore!
Submitted by Mitch Seigel on Tues, 10/28/2014
As a consultative salesperson, you meet with your client and learn their unique needs. Then you make your suggestions. Whoa, wait a minute...Why even find out their needs-you already know what they should buy from you based on their competitor's history. Just go ahead and demonstrate what you have to offer on the first call and pull out the contract. If they sign, they sign. If not, what have you lost?
As a consultative salesperson, you meet with your client and learn their unique needs. Then you make your suggestions. Whoa, wait a minute...Why even find out their needs-you already know what they should buy from you based on their competitor's history. Just go ahead and demonstrate what you have to offer on the first call and pull out the contract. If they sign, they sign. If not, what have you lost?
Marketing or Sales; Can one exist without the other?
Submitted by Mitch Seigel on Tues, 10/21/2014
As a marketing business, months ago I was asked to attend a breakfast meeting at a local University, who was having a meet and greet with students from the marketing department. When I arrived I was told that during part of the presentation, each invited business would be asked to briefly give an overview of their company and to let the students know of job opportunities at the company.
As a marketing business, months ago I was asked to attend a breakfast meeting at a local University, who was having a meet and greet with students from the marketing department. When I arrived I was told that during part of the presentation, each invited business would be asked to briefly give an overview of their company and to let the students know of job opportunities at the company.