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Blogging to Connect With Your Community

Submitted by Mitch Seigel on Tues, 8/21/2012

On September 26th, 2010, I sat down at this computer to write my first blog. I honestly had no idea what I was going to write about. Something told me that blogging was a good thing to do. Well, one hundred blogs later, I’m alive and kicking, and blogging has become routine-in fact, an easy routine.

I was at a business conference the past few days and someone I was talking with is the sales manager for a new company in the United States. She wants to blog yet doesn’t have a clue as to where to begin. It triggered me talking to a few people about the fact that I’ve written a hundred blogs. Most were fascinated. I don’t think it is because I’m doing anything out of this world. It’s more that I have taken the time to be consistent with messages to my community.

Blogging is an easy way to network with several large groups at once, and at the same time, have them visit you and/or your business regularly. The conference I attended had heavy networking through various mixers, breakfasts, lunches, dinners and workshops. Imagine the continued impact of the networking process and the quicker you could develop relationships, if you blogged and your networking partners became part of your blogging community.

Word Press is an easy template to use, if you are considering getting started. There are many others available as well. As far as topics, make them applicable to what you do, and more important, to what you know. Your community will know if you are not knowledgeable about a subject. Keep the length between three and four hundred words. Include key words when you can, as long as they fit the topic of the blog.

When I began to blog 100 weeks ago, it probably took me an hour to get the words out. Now it takes maybe fifteen minutes, including going back and making edits. Once you start to blog, you’ll see that it becomes easier and easier to do, after you get a few under your belt.

Here it is-blog #100. And now I’m working toward two hundred!

What are your challenges when it comes to blogging? I look forward to hearing your comments. Until next time…