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Resources
The Mitch Seigel Blog
Thriving on Rejection
Submitted by Mitch Seigel on Tue, 3/12/2013
No, no, no, no, no, no no…had enough? No, no, no, no, no, no, no. Day after day, month after month, year after year. How much can you take?
No, no, no, no, no, no no…had enough? No, no, no, no, no, no, no. Day after day, month after month, year after year. How much can you take?
Planning Your Strategies
Submitted by Mitch Seigel on Wed, 3/6/2013
I’m closing in on thirty five years of assisting businesses with their marketing, and I can honestly say that over these years I have come to realize that the majority of businesses are run by the seat of their pants, rather than by the brains that created the business in the first place.
I’m closing in on thirty five years of assisting businesses with their marketing, and I can honestly say that over these years I have come to realize that the majority of businesses are run by the seat of their pants, rather than by the brains that created the business in the first place.
Presentations That Reflect Your Client
Submitted by Mitch Seigel on Wed, 2/26/2013
You’ve heard often that content is key. He who has the knowledge, has the advantage. This is so true when developing winning sales presentations. The presentation must reflect the client, not your services.
You’ve heard often that content is key. He who has the knowledge, has the advantage. This is so true when developing winning sales presentations. The presentation must reflect the client, not your services.
Sales Promotions that Work
Submitted by Mitch Seigel on Wed, 2/20/2013
A common thought among many marketing people is that hefty prizes are needed to make a promotion work. The fact of the matter is that most consumers do not participate in promotions.
A common thought among many marketing people is that hefty prizes are needed to make a promotion work. The fact of the matter is that most consumers do not participate in promotions.
Persistence Pays Off
Submitted by Mitch Seigel on Tue, 2/12/2013
Over the past six months alone, I have had five people tell me in a meeting that they were not trying to be rude in avoiding my phone calls and emails, just busy. They also said they appreciated my persistence.
Over the past six months alone, I have had five people tell me in a meeting that they were not trying to be rude in avoiding my phone calls and emails, just busy. They also said they appreciated my persistence.
Super Sports Marketing
Submitted by Mitch Seigel on Tue, 2/5/2013
Super-cali-fragi-listic-expi-ala-docious! Only a few years after those words came from Mary Poppin’s lips the first Super Bowl was born. Everything at that time was super this and super that. Have a super day! What a super good time we had! Super balls-remember those? A connection, possibly….
Super-cali-fragi-listic-expi-ala-docious! Only a few years after those words came from Mary Poppin’s lips the first Super Bowl was born. Everything at that time was super this and super that. Have a super day! What a super good time we had! Super balls-remember those? A connection, possibly….
Overcoming Objections Daily
Submitted by Mitch Seigel on Tue, 1/30/2013
After nearly thirty five years of facing them on almost a daily basis, l sometimes become so complacent with them that I forget they are objections. In fact, it is nearly eight months since I have blogged about them, so here goes…
After nearly thirty five years of facing them on almost a daily basis, l sometimes become so complacent with them that I forget they are objections. In fact, it is nearly eight months since I have blogged about them, so here goes…
Marketing for a Cause
Submitted by Mitch Seigel on Tue, 1/22/2013
I was involved in a presentation this week to the management team of one of my accounts. While the main presentation was from cable and radio vendors, it was the other marketing ideas that took the spotlight.
• Taking advantage of location near a freeway and location near a mall.
• Recycling customers through direct mail and hosted mixers.
• Being involved in causes.
I was involved in a presentation this week to the management team of one of my accounts. While the main presentation was from cable and radio vendors, it was the other marketing ideas that took the spotlight.
• Taking advantage of location near a freeway and location near a mall.
• Recycling customers through direct mail and hosted mixers.
• Being involved in causes.
If You Don’t Manage Your Time, Who Does?
Submitted by Mitch Seigel on Tue, 1/15/2013
One thing that always amazes me is how many sales professionals, who for their livelihood rely on doing things in an orderly manner, virtually hate to organize themselves. The fact is that most sales professionals also know that it comes with the territory.
One thing that always amazes me is how many sales professionals, who for their livelihood rely on doing things in an orderly manner, virtually hate to organize themselves. The fact is that most sales professionals also know that it comes with the territory.
Public Relations; Needed or not?
Submitted by Mitch Seigel on Wed, 1/08/2013
All the advertising and promotions in the world would not be measurable if you or your business is in the middle of a public relations nightmare. Reverse that thought, and you know just how important it is to be on good terms with the public.
All the advertising and promotions in the world would not be measurable if you or your business is in the middle of a public relations nightmare. Reverse that thought, and you know just how important it is to be on good terms with the public.