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The Mitch Seigel Blog

Prospecting for Gold; It is Always There for the Taking

Submitted by Mitch Seigel on Tue, 10/22/2013

Sometimes after digging and digging and digging, it is hard for you to imagine that the fruit of your labor is there at all. Let me tell you that it is always there for the taking. It never fails though, if you give up looking, your competitor picks up the pieces and they find the fruit!

Nine Steps to Making Media Buying Simple

Submitted by Mitch Seigel on Tue, 10/15/2013

The options to buy media have increased immensely over the last twenty years, with a great deal of that growth coming in just the last ten years. While yellow pages are almost extinct and traditional newspapers are having to adjust to the times, no media has really gone away. At the same time, new media has been added at warp speed. Here are a few tips as a business, on how to deal with this new world of marketing;

Follow Up

Submitted by Mitch Seigel on Tue, 8/13/2013

It seems it makes common sense that once you engage with a potential customer that you need to follow up. Like I said, it seems like it does. The truth is that most salespeople give up after just one call, and therefore eliminate themselves from the opportunity before decisions are made.

How Big is Sports Marketing?

Submitted by Mitch Seigel on Mon, 8/05/2013

In many cases the opportunities through sports marketing are bigger than life itself. It’s what makes the seasons go by so quickly, or in some cases, so slowly. The ‘dog days of summer’ is not just about the heat. Twenty baseball teams are out of the race in their respective divisions, yet they are grinding out the remainder of the season for individual statistics, and to hopefully maintain a position on the team for next year.

What is His or Her Personality?

Submitted by Mitch Seigel on Wed, 7/17/2013

Are you taking the time to learn your prospect’s personality prior to making suggestions for them to buy? If you are, fantastic! You can never learn enough about various personalities to help you move forward with potential buyers. If you are not, you have a whole new world in front of you.

Are You in the Middle of a Cause Marketing Goldmine?

Submitted by Mitch Seigel on Tue, 7/2/2013

Sometimes we prospect for answers miles and miles away, when the goldmine is right under our feet. Sound familiar? The trick is to be able to recognize the opportunity when it’s in front of you.

The Sales Process-Stay on Course

Submitted by Mitch Seigel on Tue, 7/2/2013

When you get to the point when you can call yourself a veteran in whatever you sell, it may seem that there is nothing new to learn, nothing new to improve in your sales game. The same as anyone in their profession, there is always something to learn or to possibly adjust to make yourself a better salesperson.

Relating to the Public

Submitted by Mitch Seigel on Tue, 6/26/2013

The masters at Public Relations are the folks up the street at the Magic Kingdom. Whether it is good news or bad, the company acts quickly to make sure the public is informed correctly and consistently. Quick, correct, consistent…

Managing Your Time

Submitted by Mitch Seigel on Tue, 6/18/2013

If you are not managing your time, who is? You’ve only got so much of it, so it pays to use it wisely! Are you on top of it? Are you waking up in the morning wondering what you are going to do with your time that day? That is way too late!

Developing Today’s Advertising Plan

Submitted by Mitch Seigel on Tue, 6/11/2013

It seems as technology continues to evolve, more and more gateways are opened for advertising options. You would think that when a new technology is developed, old advertising medium would go away. That is hardly the case.