The Mitch Seigel Blog

Are You Consulting or Selling?

Submitted by Mitch Seigel on Tues, 8/5/2014

It is so easy to fall back into bad habits and just want to sell your prospects, without asking questions. You know what I mean. You start the meeting wanting to learn about their needs and the minute they say something that attaches to your products, you want to switch the conversation and tell them everything about your products and/or services. Don’t do it. Just DON’T!

Business Networking - When does it End?

Submitted by Mitch Seigel on Tues, 7/29/2014

I’ve had many ask me how long you need to network while you are doing business. My regular answer is NEVER STOP!

Who is Managing Your Time?

Submitted by Mitch Seigel on Tues, 7/22/2014

With everything going on your life, personally and professionally, who is managing your time? If you answered that question with anyone besides “ME”, it is time to re-think the order of things in your life.

Public Relations; Taking a Lesson from the Best

Submitted by Mitch Seigel on Tues, 7/15/2014

Yesterday I enjoyed a day at Disneyland! I was not only having a good time but it also gave me a time to reflect on the many aspects that Walt Disney either brought to marketing or perfected. One area he perfected was the Public Relations channel.

Turning a Cold Call into a Warm Call

Submitted by Mitch Seigel on Mon, 7/7/2014

I don’t know any salespeople who would say they enjoy a cold call over a warm call. They may also say they don’t mind cold calling. The main reason is they know how to turn a complete cold call in to a warm call.

The World is Watching; The Ultimate in Sports Marketing

Submitted by Mitch Seigel on Tues, 7/1/2014

Unless you are sleeping under a rock, you know that right now it is the middle of the World’s biggest sports spectacle; The FIFA World Cup. Even the lightest sports enthusiast is anticipating the United States-Belgium game! And funny, how the world’s richest nation is in the final game of the round of sixteen, keeping our eyes and ears involved as long as possible!

Sales Appointment Preparation

Submitted by Mitch Seigel on Tues, 6/24/2014

When preparing for an upcoming phone or in-person meeting with a prospect or active client, it has become fairly easy to acquire significant amount of information about the people with whom you will be meeting, as well as about their company. There is no excuse to not have at least their LinkedIn profile, let alone other information you can find, via the internet.

Cause Marketing that Touches the Heart

Submitted by Mitch Seigel on Tues, 6/17/2014

How many times have you seen an ad that says ‘a portion of the proceeds are going toward...’, and then you say, “Ah, that is such a good idea!” Why do you say that? Probably because it is a good idea!

Dust off the old pan and start prospecting!

Submitted by Mitch Seigel on Tues, 6/10/2014

Prospecting has some good things about it as well as some bad. It is good when prospects turn in to clients. It is bad when prospects don’t turn into clients. Unfortunately there is no way around approaching clients that will never do business with you. In fact, if you think that every client will do business with you, more will!

Marketing Plans That Bring ROI

Submitted by Mitch Seigel on Tues, 6/3/2014

Up until ten to fifteen years ago, ROI was a term primarily reserved for shareholders or investors of a company. It slowly started making its way into C level meetings. Then it found its way to the marketing department, and eventually to all segments of the business. Today ROI is almost used with more than enough frequency. For those not familiar with the term-Return on Investment.