The Mitch Seigel Blog

The Luck of the Irish; Everyone Can Be Lucky

Submitted by Mitch Seigel on Tues, 3/17/2014

How can I shy away from blogging about people on St Patrick’s Day! Today, everyone can be lucky. How does that translate to sales you ask? The more you know about the people you are attempting to sell, the higher likelihood of success.

Content is King

Submitted by Mitch Seigel on Tues, 3/11/2014

He who owns the content is king of the hill. Today’s transparent lifestyle, as presented in the form of Facebook, Linkedin, Twitter, and any other favorite social media has changed the value of content exponentially.

Managing Your Time; Take a Breath Once in Awhile

Submitted by Mitch Seigel on Tues, 3/4/2014

While I completely endorse good follow through, persistence and assertiveness throughout the sales process, I also feel it is very important to slow down once in awhile and take a breath. In fact, if you move too fast you may miss out on the depth you need with your client knowledge to actually get the sale.

Public Relations: Are You Relating to the Public?

Submitted by Mitch Seigel on Tues, 2/25/2014

Whether it is because of a positive or negative event and potential story, your company needs to relate to the public. Why? A number of reasons; truth and transparency leads to increased credibility, the public is who keeps you in business-whether it is a person buying from you or a person referring a friend to buy from you, and of course, for the publicity and exposure it brings.

Follow up

Submitted by Mitch Seigel on Tues, 2/18/2014

Sending an email message to a client or leaving a voice-mail message is just the beginning. Are you following up beyond your initial contact attempt? If you are not, you are right in line with 80% of all salespeople. If you want to be among the best salespeople you will increase your follow up to a minimum of five times per client before you move on.

Fly the Friendly Skies of…Sports Marketing

Submitted by Mitch Seigel on Tues, 2/11/2014

Have you noticed that sports consumes the time of many, 24/7? First, there are so many sports to consume our time, and second, there are so many vehicles by which you can consume sports!

Consultant or Old School?

Submitted by Mitch Seigel on Tues, 2/04/2014

Not too long ago the typical salesperson walked into a prospect’s business with the full intension of closing him/her on the first call. They would bring with them on the calls examples of their products or services, credit applications and plenty of contracts.

Cause Marketing; Who is the Winner?

Submitted by Mitch Seigel on Tues, 1/29/2014

There is an infinite number of worthy causes to support and there are so many angles to marketing these causes. No matter what direction you come from; retail, a manufacturer or the media-the opportunity to get involved is immense, and today, very necessary.

Sales Psychology

Submitted by Mitch Seigel on Tues, 1/21/2014

Early on in my career I did sports play by play announcing, both in college and professionally. I studied many other broadcasters to develop my skill and the sound I wanted to present to my listeners. I didn’t realize then that what I learned from listening to those other broadcasters would be the basis for helping me through the psychology of sales.

Sales Promotion is Bigger than Ever

Submitted by Mitch Seigel on Tues, 1/14/2014

With the advent of so many new media in the past decade, it has become increasingly more difficult to break through the clutter when marketing to any of the multitude of generations. Sales promotions are a tremendous way to make your marketing just a little easier.